This is one of my favourite project EVER! Stunning footage of whales and landscape around K'Gari (Fraser Island) in Queensland, Australia. Going sailing with my musicians friends Lulu & Mischka and producing an iconic video for their most popular song: Stillness in Motion. During that week long trip we were followed by Humpback Whales who just happened to love the music we were playing to them... We gathered the crew of two more ships and improvised a concert on the Cattitude Catamaran. What an epic adventure it has been!
We built an elaborate funnelling campaign to share this video and gain as much views as possible on Youtube. We shared the Youtube link in a Facebook post to both our professional pages, created a give-away campaign and boosted the post. Within 48hrs we had over 15,000 views on FB, translating in 1500 views on Youtube, with over 65 shares and dozens of comments, as well as in direct album sales. The video was shared amongst every venue and festival that have hosted their concert, as well as music blogs and viral marketing websites. This was the seeding phase of the video; have a look on YouTube to see how its faring now....